Legendary dance workout to celebrate 100th edition with global dance fiesta, social media challenge and eagerly-anticipated digital launch.
Fitness fans will get their bodies and pulses pumping throughout the month of May as part of a global celebration of iconic dance workout BODYJAM®.
Group fitness leader, Les Mills has announced a raft of international events, activations and content drops to mark the 100th edition of BODYJAM – its flagship dance program.
The celebrations kick off on International Dance Day (29 April), with the long-awaited launch of BODYJAM workouts on the LES MILLS+ fitness and workout app. The landmark celebration also sees a series of dance fiestas take place across Les Mills’ global network of 21,000+ gyms and studios, as fans strut their stuff to the new BODYJAM 100 workout.
This will be backed by a ‘100 Beats of BODYJAM’ social media celebration, where fans can learn 100 iconic moves from the history of BODYJAM and upload their own interpretations of the routine, with standout submissions to feature in a special BEATS OF BODYJAM video launching across LES MILLS channels at the end of May.
Launched in the late 90s, BODYJAM has become one of the world’s best-loved dance workouts, combining the freshest moves with the latest drum and bass, house and hip-hop to get your body moving, your heart pumping and your endorphins flowing.
BODYJAM program director Gandalf Archer Mills has spent his entire working life delivering the legendary dance workouts – collaborating with some of the world’s best dance talent and choreographers, as well as Hollywood star Nina Dobrev.
“We’re stoked to reach this milestone and can’t wait to see the BODYJAM community come alive around the world this May for a month of movement and crazy celebrations,” says Gandalf.
“We wanted to make BODYJAM 100 feel special for all of the Instructors and participants around the world who love the program. This release is all about celebrating BODYJAM’s history, as well as its future and the exciting places it’s heading towards.
“We filmed BODYJAM 100 using this insanely beautiful new technology where the cameras and computers talk to one another to create this incredible three-dimensional world around the presenters on the stage in real-time. When you see the release you’ll know what I’m talking about because it looks completely bonkers, which I think is a cool way to showcase where BODYJAM is going.”
To celebrate BODYJAM 100, Les Mills is creating a mash-up video featuring BODYJAM Instructors and fans from around the world – all doing the 100 BEATS routine. Check out the Les Mills Asia Pacific Instagram or Facebook pages, for details of how to get involved. Fitness facilities that want to attract, engage and retain more members, should contact their local Les Mills Asia Pacific Business Partnership Manager in Australia or Southeast Asia to find out how BODYJAM can help.
About Les Mills Asia Pacific
Les Mills is a global market leader in group fitness and team training solutions, delivered by 140,000 certified instructors in 21,000 clubs across 110 countries. Les Mills Asia Pacific services the Australia and Southeast Asia region including Malaysia, Philippines, Indonesia, Singapore, Brunei, Vietnam, Thailand, Myanmar, Cambodia, Maldives, Guam, Laos, and Papua New Guinea.
Les Mills Asia Pacific offers the Ultimate Group Fitness Solution to keep your members connected to your club, and to reach new audiences with omni-channel fitness solutions, both inside and outside your physical location. These include live and LES MILLS® Virtual classes in fitness facilities; on-demand classes for use at home or while travelling via LES MILLS+; LES MILLS Content (enabling you to host over 100 Les Mills workouts on your own website or app); award-winning, premium SMART TECH fitness equipment (for use in facilities or at home); live-streaming solutions; comprehensive marketing support; world-class Instructor training; and a proven Group Fitness Management system to help clubs achieve their maximum business potential. To find out how Les Mills Asia Pacific can help you create a healthy and sustainable business, contact your local Business Partnership Manager in Australia or Southeast Asia for a no-obligation consult.
Courtesy of Les Mills Asia Pacific.
